With nine branches of which three are in Kajang, five along the highways (2 in KESAS, 2 in ELITE, and 1 in PLUS) and the other one in Bangi; Satay Kajang Hj. Samuri has achieved the positioning status of the satay market in Malaysia.
The long famous family oriented business has gained the trust and loyalty of satay eaters in town and nationwide. Its variety of meat to choose from, reasonable pricing, fast service, similar taste, efficient operations, are key ingredients to its success.
One testament to this is the number of customers during the Ramadhan fasting month; when it is time for buka puasa. We had an alumni gathering eating together at the Awan Besar branch last year, and we had to be there by 6pm to guarantee us the seats. Otherwise, we would have just eaten the regular nasi campur for buka puasa.
Today, this family business has given fame to the Kajang town which is otherwise infamous for its nasty traffic congestion. Its success has gone unnoticed by the envied competitors or probably foes to the family when the business was once (or probably few occasiosn) under 'attack' of bad publicity through nasty e-mails accusing its bad state of hygeine, recipes, and operations.
And so we headed to the KESAS branch for those delicious beef and chicken satay for our lunch today. Cooked by charcoal, served with a plate of nasi impit that came with cucumber (that I learnt today that the cucumber purpose is to neutralize the carbon effect on the meat,) and dipped into the delicious peanut sauce, it was a one wonderful experience. Although it has variety of menu from chicken, beef, tripe, liver, mutton, to venison, we opted for 15 sticks of chicken and 5 beef. To go with the food, I ordered a glass of soy drink. Very healthy!
So, for the "Untuk Rasa Kajang Yang Sebenar", Haji Samuri and sons give you more than that. They give you the truly sate experience, not just the taste. Happy Eating!
Pictures courtesy of Jemi, shot using Canon A70.